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Appia Reaches 100 Million App Installs

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Durham, NC (PRWEB) Feb 24, 2015

Appia, a heading mobile user merger network, now announced it has reached 100 million app installs, driven by tellurian direct for quality-focused mobile promotion campaigns. This miracle represents a accumulative installs from Appia’s some-more than 2,000 app implement campaigns opposite iOS and Android, including advertisers representing 64 of a tip 100 grossing apps on a App Store and Google Play.

Since 2011, Appia has focused a record and services to formulating a strong mobile ad network with tellurian scale and peculiarity performance. Through a data-driven model, Appia has enabled heading mobile app companies like MachineZone, Cheetah Mobile, Connect, and Goodgame Studios to optimize and raise their mobile ad investment.

“Achieving 100 million app installs represents a poignant miracle for Appia,” pronounced Jud Bowman, CEO of Appia. “Mobile user merger has developed and grown fast over a final year. Mobile ad dollars contingency not usually behind out into a healthy user merger cost, though a aloft lifetime user value. Our concentration from a commencement has been to emanate a mobile ad network that can accommodate scale and quality, for any app category, opposite Android and iOS.”

Appia has been successful in pinpointing a tip value user for a advertisers by utilizing post-install insights to surprise and optimize debate spend. Appia continues to enhance a record to well urge a altogether user peculiarity for any targeted debate while providing a scalable solution.

About Appia:

Appia is a heading mobile user merger network. Appia has delivered some-more than 100 million app installs for hundreds of advertisers, including 64 of a tip 100 grossing apps on a App Store and Google Play. Appia provides a technology, infrastructure, and scale to yield aloft lifetime value users for advertisers while pushing certain lapse on ad spend. In addition, Appia partners with a different set of publishers including app developers, mobile websites, and carriers to maximize their promotion revenue. Appia is a venture-backed association and now operates in mixed offices worldwide including San Francisco, Singapore, Durham, Cork, and Mexico City. More information accessible during http://www.appia.com, @Appia, and Appia’s Blog.

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