optiQ is a initial of a kind in a media comprehension space and leverages a endless library of chronological and nearby real-time TV content.
We wanted to emanate something that transcended niche, boutique analytic dashboards and would concede selling professionals to know that a rendezvous and function of a assembly is now shown to extend over a television.
Austin, TX (PRWEB) Mar 16, 2015
Leading media comprehension association iQ media announced now a launch of a new apparatus that delivers singular discernment into a success of a company’s paid, earned, common and owned campaigns opposite television, online and amicable media.
This new tool, optiQ, is a initial of a kind in a media comprehension space and leverages a energy of iQ media’s endless library of chronological and nearby real-time TV content. optiQ provides in-depth research of what’s seen or listened on radio alongside consumer function and rendezvous data, such as conversations on Twitter, shifts in web traffic, changes in sales and other critical code metrics.
US consumers now spend 38% of their day examination television, with 79% of these viewers regulating tablets, computers or intelligent phones while examination TV. iQ media has prolonged believed that this function directly impacts a brand’s bottom line, and saw a need for a new apparatus to residence a huge gaps in information between what happens on TV and how an assembly interacts with a code as a result.
“We wanted to emanate something that transcended niche, boutique analytic dashboards and would concede selling professionals to know that a rendezvous and function of a assembly is now shown to extend over a television, and what they see on TV mostly drives that behavior,” pronounced John Derham, CEO of iQ media.
With iQ media’s comprehension height cliQ, a association is already an attention personality in listening to and examining conversations that take place on television, online and amicable media. With a launch of optiQ, a association is now bringing to marketplace a apparatus for companies to lane not only what is listened on TV though also what is seen. When consumers see a trademark or code on TV, it drives function in how people correlate with that brand. optiQ marks this rendezvous by a product’s picture approval feature, imagiQ.
imagiQ, a first-to-industry picture approval technology, gives marketers an unmatched research of how and when their logos or those of their competitors are appearing in promote programs. This underline also displays discernment into consumer function as it relates to a brand’s possess web traffic, sales revenue, batch data, call core volume, and other metrics.
Over 10,000 code and product logos are now searchable in imagiQ alongside an present upload underline where companies can supplement additional code and product logos for tradition insights.
iQ media is also announcing a partnership with Catchoom, a Barcelona-based picture and intent approval provider. “We are anxious to be marrying a award-winning record with iQ media’s promote information to emanate a first-of-its-kind in line video estimate and picture approval tool,” pronounced David Marimon, CEO and co-founder during Catchoom.
optiQ is not only another analytics dashboard for marketers to supplement to their information arsenal. optiQ gives marketers a ability to see how assembly behaviors impact pivotal information points like sales, ecommerce, website trade and more, each time someone sees or hears about their code on TV.
Marketers, communications and promotion professionals can learn some-more about how to precedence optiQ’s industry-exclusive information height on iQ media’s blog or during iqmediacorp.com/optiQ.
About iQ media
iQ media is a heading media comprehension organisation that provides marketing, communications and promotion professionals with improved data, deeper research and a richer knowledge in paid, earned, common owned media analytics opposite television, online, amicable initial celebration information sources.
iQ media’s premiere apartment of analytics collection supply these professionals with a information they need to make smart, forward-thinking decisions about how to conduct their code repute on television, online and beyond. iQ media has offices in Washington DC and New York City with domicile in Conshohocken, PA.
Catchoom, an award-winning cloud-based picture approval record provider, brings we a collection we need to emanate digital practice for a genuine universe in a many healthy approach possible. Our flagship product CraftAR combines a best picture approval record with a easiest Augmented Reality (AR) calm origination tool. Point a phone or inscription during a genuine universe intent to make an AR knowledge cocktail adult or collect links, coupons or other associated content.
Founded in 2011, Catchoom works with a series of brands, companies and agencies, including Intel, Condé Nast, TimesMobile and powers heading AR providers. The association is formed in Barcelona, Spain. Follow us on Twitter @catchoom.
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