LatentView Analytics Enhances SmartInsights Platform With Tools to…

We live in an on-demand economy where consumer tastes and preferences change and develop rapidly. To stay competitive, consumer product companies contingency innovate fast and take a some-more agile, analytics-driven proceed to RD to move new products to market.

LatentView Analytics, a devoted analytics partner to a world’s many famous brands, currently announced a vital encouragement to a SmartInsights height that enables consumer products companies to accelerate a whole RD cycle from early studies yet product release. These new capabilities build on LatentView Analytics’ market-proven, AI-powered height that 2 of a tip 5 tellurian CPG brands use to accelerate product innovation, lane competitors to strengthen marketplace share, and emanate customer-centric selling messages.

With a energy of SmartInsights, CPG and other companies can accurately envision destiny consumer trends in their beginning stages, such as rising renouned mixture for food and beverage, or health and beauty products. Companies can brand how and where a trend starts globally, envision how a trend will widespread and evolve, and know what will change a trend’s growth. Brands can also use SmartInsights to apart destiny mainstream trends from ones that will hiss – all before a trend hits a rhythm indicate of incomparable attention awareness.

With a latest updates, SmartInsights provides a line of steer into all publicly published RD materials on trending consumer product mixture from mobile and animal studies, to examination articles, to tellurian clinical trials, to obvious filings and approvals. This includes accessible investigate from academia, outsourced RD companies, and inner RD teams during CPG companies. SmartInsights categorizes and quantifies a finished investigate for pivotal profitable properties (e.g. antioxidant, anti-diabetic, anti-cancer) of mixture for health, food/supplement and personal caring applications.

Armed with these insights, craving CPG companies can go to marketplace faster with a conduct start on RD, even fast identifying what companies possess what patents for intensity purchase. These insights can also assistance consumer products companies ready for a competitor’s obvious capitulation and successive product launch, or to keep tabs on smaller direct-to-consumer brands that don’t have normal RD departments though are deeply tapped into consumer trends and have most some-more flexible product growth cycles than many bequest brands.

“We live in an on-demand economy where consumer tastes and preferences change and develop rapidly. To stay competitive, consumer product companies contingency innovate fast and take a some-more agile, analytics-driven proceed to RD to move new products to market,” pronounced Shalabh Shalabh, Director – Midwest and CPG conduct during LatentView Analytics. “However, many bequest consumer brands rest on old-fashioned processes to stay on tip of consumer trends and mostly find competitors have cumulative a initial inciter advantage. SmartInsights solves this, and these latest updates simulate a low straight imagination and joining to yield CPG companies with a granular insights indispensable to fast-track a RD routine from initial investigate to product launch.”

Key SmartInsights advantages include:

  • Category Knowledge: Helps companies brand wholly new product categories
  • Independent Analysis: Does not need a association to start with a supposition about trend predictions so formula are unbiased
  • Trendspotting: Enables companies to brand consumer trends that impact their categories- accelerating product creation by 30%
  • Competitors Analysis: Allows companies to detect and benchmark opposite new and rising smaller competitors
  • Marketplace Insights: Uncovers influences and influencers that impact consumer notice – sparking ideas for selling tactics
  • Research Development Insights: Provides extensive perspective of RD for trending mixture opposite categories and applications

For some-more information or to ask a demo of SmartInsights, revisit https://smartinsights.latentview.com/ or hit sales(at)latentview(dot)com. To learn some-more about how LatentView Analytics can assistance we expostulate digital mutation and use information to benefit a rival advantage, revisit http://www.latentview.com.

About LatentView Analytics

LatentView Analytics is one of a fastest flourishing information analytics firms globally, delivering solutions that assistance companies expostulate digital mutation and use information to benefit a rival advantage. With analytics solutions that yield 360-degree perspective of a digital consumer, fuel appurtenance training capabilities and support synthetic comprehension initiatives, LatentView Analytics enables heading tellurian brands to envision new income streams, expect product trends and popularity, urge patron influence rates, optimize investment decisions and spin unstructured information into a profitable business asset. LatentView Analytics is a devoted partner to enterprises worldwide, including some-more than dual dozen Fortune 500 companies in a retail, CPG, financial, record and medical sectors. LatentView Analytics has some-more than 600 employees in offices in Princeton, N.J., San Jose, Calif., London, Singapore and Chennai, India. For some-more information, greatfully revisit https://www.latentview.com/ or follow us on LinkedIn.

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