New Study Reveals 16 Percent of U.S. Adults Have Tried Virtual Reality

New information from ARtillery Intelligence and Thrive Analytics reveals who’s regulating VR, how often, and with what headsets and experiences.

VR’s immersive format is a double-edged sword. It’s enthralling users for it’s insubordinate burst from normal calm formats. But we have to see it to trust it, and it’s tough to communicate that knowledge to non-users by normal marketing.

ARtillery Intelligence, in partnership with Thrive Analytics, currently expelled a new report: VR Usage Consumer Attitudes, Wave III. Working closely with Thrive Analytics’ Virtual Reality Monitor™, ARtillery Intelligence authored consult questions and a account news to inspect a findings.

Highlights embody a fact that 16 percent of consumers have used VR, adult from 11 percent in final year’s analogous study. More importantly, they’re regulating it often: some-more 35 percent of respondents use VR during slightest monthly. This is a revelation denote of VR’s potential, given that active use is a pivotal success cause tied to income and user retention.

VR users are also rarely satisfied: 67 percent reported impassioned or assuage satisfaction. However it’s not all good news: Non-VR users news comparatively low seductiveness in VR tenure – 27 percent, down from 31 percent in 2018. This inconsistency between user compensation and non-user disinterest represents pivotal selling and logistical hurdles for VR.

“VR’s immersive format is a double-edged sword,” pronounced Mike Boland, Chief Analyst of ARtillery Intelligence. “It’s enthralling users for it’s insubordinate burst from normal calm formats. But we have to see it to trust it, and it’s tough to communicate that knowledge to non-users by normal marketing. This will be alleviated over time by some-more informative acclimation to VR and obscure entrance attrition by things like standalone headsets.”

Standalone VR – embodied by Oculus Quest, Oculus Go and other rising headsets — don’t need a apart and dear PC and also eschew unwieldy wires and a need to set adult roomscale positional tracking systems. Though still early (this consult was fielded before Quest’s marketplace launch), standalone VR addresses many consumer objections clear in this consult and could paint an critical rhythm indicate for a technology.

Virtual Reality Monitor relates Thrive Analytics’ astuteness and verified practices in consult research. The AR consult in this this call (Wave III) enclosed a representation of 3,162 U.S. adults. Furthermore, 3 finished waves of investigate now capacitate strong longitudinal investigate and trend evaluation. Thrive Analytics and ARtillery Intelligence will continue to investigate a AR VR marketplace opportunities by a lens of consumer sentiments.

“AR and VR are in initial adoption stages,” pronounced Thrive Analytics handling partner Jason Peaslee. “This means user function and affinities are still developing, only as we saw in early stages of past tech adoption cycles. AR VR have a ability to renovate a approach people work, connect, and learn, so we’ll continue to lane a consumer adoption that informs product and business strategies.”

Report Availability

VR Usage Consumer Attitudes, Wave III is accessible by ARtillery Intelligence. More sum about a news including previews and links to allow can be found during

The bottom information is also accessible from Thrive Analytics. More sum about Virtual Reality Monitor can be found here:

About ARtillery Intelligence

ARtillery Intelligence chronicles a expansion of spatial computing, differently famous as AR and VR. Through papers and multimedia, it provides low and methodical views into a industry’s biggest players, opportunities and strategies. Products embody a AR Insider announcement and a ARtillery PRO investigate subscription. Research includes monthly account reports, market- sizing forecasts consumer consult information and multimedia, all housed in a strong comprehension vault. To learn more, go to

About Thrive Analytics

Thrive Analytics is a heading digital selling investigate and patron rendezvous consulting firm. With clients travelling heading inhabitant brands as good as publishers and agencies portion a tiny business community, it pairs exclusive marketplace investigate services and information methodical collection with time tested business insights and methodologies to assistance organizations measurably urge patron experience, faithfulness and sales results. Its goal is to yield higher investigate and support services that enthuse clients to make smarter decisions. Learn some-more or hit Thrive Analytics.

About Virtual Reality Monitor

Virtual Reality Monitor is Thrive Analytics’ exclusive consult of practical reality/augmented existence record users. These surveys, conducted semiannually, lane a adoption rates, usage, compensation levels, profiles and many other areas associated to VR/AR users. Each call has a customizable territory for customer specific inquiries. Results pivotal insights are communicated in advisory reports presentations, charts infographics, newsletters articles and tradition information views. Information from these studies are used by marketers, product managers, consultants and other people operative in a record space.

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