Popchips Names PK4 Media as New U.S. Media Agency

popchips, a innovative popped break association that helped launch a better-for-you snacking craze, has named PK4 Media as a brand’s U.S. media agency. popchips and PK4 Media will flog off their new partnership with popchips’ ‘Enjoy More’ promotion debate rising Jun 1, a dual companies announced today.

PK4 Media’s exclusive omni-channel record will yield a seamless patron tour opposite a crowd of channels, including: desktop, mobile, tablet, connected TV, amicable media and Amazon.

The ‘Enjoy More’ summer debate will find to expostulate code lift in squeeze vigilant for a popchips brand’s classical popped potato chips and popped Ridges lines. In addition, a debate will expostulate recognition for popchips events holding place this summer in pivotal aim markets including; Denver, Detroit, Minneapolis, Nashville, and Seattle.

“PK4 Media is a personality in omni-channel promotion and their record allows us to attract a right snackers, on a right devices, during a right time,” pronounced popchips CMO Marc Seguin. “We trust in creation all of a selling channels work together, permitting us to rivet with snackers in a suggestive approach by innovative and singular opportunities.”

Today’s proclamation follows a successful box investigate that popchips and PK4 Media conducted for a new product launch of nutter puffs in Denver during Q4 2017. Through PK4 Media’s Omni-Channel Media campaign, nutter puffs was means to expostulate a 160% lift in squeeze intent, as reported by Nielsen.

“popchips is a premier code already heading a Better For You shred within a CPG Food category,” pronounced PK4 Media Founder and CEO Tom Alexander. “We are vehement to move some-more snackers into a popchips world, and this summer we will inspire a popchips assembly to ‘Enjoy More.”

About popchips

popchips, one of a hottest break brands in North America and a UK, is an innovative line of popped snacks that are deeply satisfying, never low fried. Since a launch in 2007, popchips has been winning a hearts and stomachs of trendsetters and snackers alike. Celebrities too. From Katy Perry to Sean Combs, a code has a constant following among a stars.

Now sole in over 30,000 stores opposite North America and a UK, a sell partners embody Safeway, Kroger, Target, Walmart, Wegmans, Loblaws, Whole Foods, name Costco locations and Amazon.com. For some-more information about a association and a products cocktail over to popchips.com, turn a fan on Facebook or follow us @popchips on Instagram and Twitter.

About PK4 Media

The promotion industry’s initial Omni-Channel Media Company serves video and arrangement ads opposite an rare 8 digital channels: Desktop, Mobile, Tablet, CTV, VOD, In-Mall, In-Theater and Digital-Out-Of-Home. Founded in Los Angeles in 2009 by CEO Tom Alexander, clients include: Activision, Amazon, Bacardi, Esurance, Ford, Honda, KitchenAid, Lionsgate, Microsoft and Procter Gamble. PK4 Media has won 17 awards: Digiday’s Best Video AdTech Innovation, C-Suite Quarterly’s NextGen 10, Innovation Technology, Ernst Young Entrepreneur of a Year Semifinalist, LA Business Journal’s Best Places to Work, Deloitte’s Technology Fast 500 Winner, 2-Time Forbes Most Promising Company, 3-Time Inc 500|5000 Award Winner, 3-Time LA Business Journal Fastest Growing Minority-Owned Company and 3-Time LA Business Journal Fastest Growing Company.


popchips: Bill Harrison, Third Street Media Group, [email protected], 323-651-3200

PK4 Media: Sebastian Cole, [email protected], 917-710-7309

About The Author

%d bloggers like this: