AboutLocal extends Social Studio capabilities by allowing brands to dynamically search, discover and curate customer content by location.
Seattle, Washington (PRWEB) March 16, 2015
Venuelabs today announced that it’s AboutLocal location-based search platform has been selected as a partner application for Salesforce Social Studio, the collaborative content marketing, social engagement, publishing and analytics solution part of the Salesforce Marketing Cloud.
AboutLocal from Venuelabs provides deep location-based listening and search capabilities that unlock mobile customer content, photos, and feedback by location and geography, helping marketers develop local relevant content marketing strategies.
The AboutLocal service is based on Venuelabs core location-based technology, which provides brands and agencies with the ability to listen to consumer sentiment and activity not by mention or keywords, but rather by location. Today 86% of mobile consumer activity lacks brand mention, and therefore is missed by social media and brand listening techniques.
“Venuelabs is pleased to partner with Salesforce Social Studio. AboutLocal from Venuelabs extends Social Studio capabilities by empowering marketers to dynamically search for customer photos and content posted at their stores on popular consumer sites like Instagram, Foursquare and Facebook,” said Venuelabs CEO and Co-founder Neil Crist, “It also serves a number of additional marketing and customer listening use cases – ultimately helping brands better find engage with their mobile in-store customers.”
Product Key Features of AboutLocal
- Curate local community photos at brand locations for marketing
- Search and save local customer generated photos and content
- Dynamically leverage local content for engagement
- For more information on Venuelabs visit http://venuelabs.com.
- For more information on the Salesforce Marketing Cloud, visit http://www.salesforce.com/marketingcloud.
- Follow @venuelabs, @aboutlocal, @salesforce and @marketingcloud on Twitter.
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Venuelabs technology connects merchants to their local customers storefronts, by transforming mobile, social, and local signals alongside proprietary data into actionable customer insight and content. In addition to the company’s flagship location-based analytics platform, Venuelabs recently launched its newest self-serve product AboutLocal (http://www.aboutlocal.com). Today, Venuelabs serves over 500,000 locations in 100+ countries including industry leading brands like Planet Fitness, Mercedes-Benz, Ghirardelli, Dickey’s BBQ, Albertson’s, and Godfathers Pizza. For more information visit http://www.venuelabs.com.
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