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Anticipated date for Amazon’s big sale



Summer is almost here which means Amazon’s next Prime Day sale shouldn’t be too far behind. Here’s what we expect from the event.

With Amazon’s Spring Sale in the rearview mirror and quite a while to go until the Black Friday sale kicks off, we’re fast approaching the mid-point of the year which is typically dominated by Amazon’s member-exclusive Prime Day sale.

No event has cornered the summertime quite like Amazon Prime Day, and so if you are looking to bag a bargain on the latest tech, whether that be a new laptop or an extra Echo Dot for your smart home, Prime Day offers the next best chance to do so.

While Amazon hasn’t officially announced the date for Prime Day 2024, that hasn’t stopped us from combining a bit of speculation with our own expectations with regards to the retailer’s next big event. To give yourself the best chance of being prepared for Prime Day 2024, here’s our breakdown.

When is Prime Day 2024?

Amazon’s kept quiet on all things Prime Day 2024 at the time of publishing, but if history has taught us anything it’s that this year’s Prime Day is almost guaranteed to take place in July. This is because, with the exception of 2020, Amazon has typically chosen July as the go-to month for its biggest annual sale – for context, last year’s Prime Day took place July 11th and 12th.

What do we expect from Prime Day 2024?

The focus of Prime Day really does change from year to year. One iteration saw a handful of big discounts on games consoles while another chose to highlight Apple products. The only thing that you can count on from year to year are hefty price drop across Amazon’s own-brand products such as Echo speakers, Kindle e-readers and Fire TV sticks.

If we were lucky enough to pick which items go on sale this year, there are definitely a handful that come to mind. We’ve yet to see a big, jaw-dropping deal for the excellent Sony WH-1000XM5 headphones, which would be perfect for anyone heading on holiday and in desperate need of active noise cancellation for any impending flights. The Pixel Watch 2 also feels perfectly primed for a Prime Day discount after the price has wobbled a fair bit since launch.

We’d also recommend keeping an eye on Amazon’s own-brand Fire TV sets. These televisions have had a few lightning deals attached in recent memory, and they could offer up a bargain opportunity to upgrade your home entertainment set-up on the cheap.

How to sign up for Amazon Prime

Amazon Prime memberships cost $14.99/£8.99 a month or $139/£95 a year. You can sign up here. New customers get a 30-day free trial.

If you’re not an Amazon Prime member right now then you’re best waiting until the retailer officially announces the date for Prime Day 2024. This way you can make the most of the free month trial whilst also having the chance to access any deals that do drop during the event.

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